Georgie & Tom’s is a high-end meal subscription service preparing small batch, handcrafted meals, delivered fresh, directly to customers’ homes. Georgie & Tom’s is quickly growing their range of meals to include over 100 choices.
Leading on personalization, customers are able to set preferences and a selection algorithm will optimize their orders each week based off of their preferences.
About This Project
In collaboration with Georgie & Tom’s, we helped them design and develop their website with a goal to increase website traffic and conversion rates while targeting the correct audience.
What Did We Deliver?
Feature-Rich Subscription Site
In the months prior to launch, we started by analyzing the existing e-commerce experience and conducting a competitive analysis of the market. Through different experiments and testing, we delivered a new appearance to the site and constructed a plan to build a platform that encompassed the business model.
How We Did It
Shopify and Bold Integration
Meal Selection Algorithm
The meal selection algorithm uses a combination of revealed individual and general customer preferences; and stated individual preferences.
Using AWS, we obtain our set of customers for a given delivery day via Bold API and then receive their respective preferences through the Metafields Manager API. Each customer’s preferences are then run through a python script that outputs their new selections, where their next order is updated through the Bold API.
Georgie & Tom’s have established themselves as the quality leader in fully prepared meals. The range of meals has tripled since launching with Giant Machines, and the cost per acquisition continues to decrease indicating a high customer satisfaction.
“It’s quick and easy to prepare, and tastes delicious” — Georgie & Tom’s customer